When google indexes a website, it does its best job to try and interpret and categorize the type of data it finds so that it can serve accurate and relevant results to everyone using its search engine. However, you can greatly enhance google's accuracy by providing it additional data about your data (i.e. metadata, which is one form of "Rich Snippets"). Doing so can provide the following benefits to you and your users:

Anyone trying to establish a online presence is always trying to improve their search engine rankings against the dozens, hundreds, or thousands of other websites competing for attention in that same niche. While there are many different ways of doing this (see our previous articles on SEO), one of the easiest ways to improve the quality of your results is to link your content with your google+ profile.

Let's face it. In the big bad world of SEO there are a lot of mysteries. Certain individuals - and companies alike - have been known to try and leverage this, and trick (or scare) customers into paying them lots of money to navigate the scary SEO world by either creating, or perpetuating, a variety of myths regarding "tricks" to get great rankings and game the system.

One of the tactics that seemed, until today, to have been flying under Google's radar for a long time was the closed link network.

There’s a term in SEO called Latent Semantic Indexing, abbreviated “LSI,” that essentially means that the software engineers are trying to program the algorithms to understand the message a web page conveys based on different variations of language used, as opposed to on repetition of specific keywords.

Hmm, that wasn’t as clear as I hoped.

Here’s an example: