When google indexes a website, it does its best job to try and interpret and categorize the type of data it finds so that it can serve accurate and relevant results to everyone using its search engine. However, you can greatly enhance google's accuracy by providing it additional data about your data (i.e. metadata, which is one form of "Rich Snippets"). Doing so can provide the following benefits to you and your users:

Anyone trying to establish a online presence is always trying to improve their search engine rankings against the dozens, hundreds, or thousands of other websites competing for attention in that same niche. While there are many different ways of doing this (see our previous articles on SEO), one of the easiest ways to improve the quality of your results is to link your content with your google+ profile.

Six Flags Entertainment Corp. is the world's largest amusement park corporation based on quantity of properties, and the fifth most popular in terms of attendance. Six Flags maintains 19 properties located throughout North America, including theme parks, thrill parks, water parks and family entertainment centers.

As the first comprehensive robotic surgery program in Denver and the Rocky Mountain region the Porter Robotics Institute (PRI), at Porter Adventist Hospital, performs more robotic surgeries, for more conditions, than any other facility with a robot in Colorado.