Search Engine Optimization explained

SEO in Denver | Colorado SEO


Denver is a highly competitive market for all Internet-related services. So, almost more than anywhere, in Denver, SEO is an especially important part of business success in today's climate. Search Engine Optimization, or SEO, has really come out of nowhere in the past few years to become one of the cornerstones of any website strategy. But it transcends "website design," and in reality, is larger than the "web" at all. It encompasses Marketing, Brand Management, Reputation Management, and Market Share. Good SEO is why Joe's Electronics might outrank Best Buy, and it's just as possible for a small company to appear large as it is for a large company to appear small, or not appear at all!

Because of the way, and speed, with which Internet users have embraced search engines like Google, Yahoo, and Bing, they have become a combination of things that traditional media used to do separately. A good search engine ranking strategy can effectively replace, or at least dramatically reduce, the need for investment in other media including:

  • Television
  • Radio
  • Newspapers
  • Magazines
  • Yellow Pages
  • Direct Mail
  • Business Directories

Yes, these forms of media all have their use, at least for now, but almost every study indicates an ever-increasing trend towards online SEO and SEM for larger and larger advertiser budgets. This is the case ranging from massive, global corporations all the way down to the local Mom and Pop, and the playing field is the most level it's ever been as a result.

SEO DefinedSo what is SEO, exactly?

Search Engine Optimization is the process of helping the search engines understand what your website is trying to say, so that when a person types in a query, such as "Denver SEO" or "Denver Web Design" into a search engine like Google, your website shows up in the results. So SEO connects the dots, between website content that is relevant to a search, and the person who is searching for that content. 

SEO doesn't "make" your site relevant. No amount of SEO will make a website all about auto parts relevant to a person searching for lightbulbs. But, no matter how relevant your website might be to a person searching for what you offer, the website will never be found unless the SEO has been done properly.

Different components of SEO

While an SEO campaign will vary with every client, the process of Search Engine Optimzation consists of the following standard elements on a consistent basis:

  • SEO Strategy
  • Keyword Research
  • Onsite Optimization
  • Offsite Promotion and Linking
  • Measurement and Adjustment, as needed

Learn more about Local SEO, and how Google Places (that's the map listing) differs from Organic SEO.

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