Our passion for design is core to our success. We believe that design is not simply limited to the pretty visual part. Every one of our team is a designer.

From the Project Managers to the Developers to the User Experience Designers and Visual Designers. We all have a stake in design. Each one of us use our unique skills to design the best product. Code is designed and paid as much attention to as the visual design, usability and flow of the site. If we were to talk about design as only visual, you might see us use some of the following techniques: However, you should keep in mind that none of this is possible without UXD.

Wireframes

Think of wireframes like a blue print. At this stage we are not decorating. We are trying to figure out where everything should go. What’s the most important content of the site? Where should that element or content live on the page? Where do we want visitors to go in the site? How are visitors going to move through the site? These are questions that we ask and try to solve during this process.

Style-tiles/Mood boards

At this stage we start to identify the look and feel of the visual direction of your site. You can think of this kinda like interior design. We take the notes we have gathered from what have learned about you and your company and create several “Style tiles” or “Mood boards”. Style-tiles are a collection of common elements that will exist on the site like headings, body text, images, and other elements. These help us to communicate the direction the site will go. Interior designers do something similar. We do this because you don’t want to have a whole room designed and then find out, that wasn’t at all the direction you wanted to go. This helps us narrow down the design direction quickly and concisely.

Design Prototype

Now for the moment you have all been waiting for! This is the stage where we combine both the wireframes and the style tiles into the completed Design Prototype. However, you don’t see the entire site at this point. We only design the unique pages. On many of the other pages we will have similar elements like a side menu or images or a particular layout. Since these show up multiple times throughout the site there is no need to design every page.