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User Experience

The Differences between UX Design and User Interface (UI) Design

User Experience Design (UX) refers to the overall impression left on a customer after using any part of your product or website. User Interface Design (UI) is designing the experience that the user can interact with

Personas vs. Proto-Personas

When building digital products, software and websites, the designers and developers must always consider the user, but who is this person? Personas, in

Why Personas are Important in UX Design

Archetypes that describe the goals and behavior patterns observed among users are known as Personas. These capture crucial behavioral data and display it

8 Items That Should Be On Your Website Redesign Checklist

"Website redesign" Two little words that can bring utter fear to the hearts of any business owner or marketing professional. The amount of work needed to

Which Came First: The Wireframe or the Content?

As most Project Managers can attest, guiding clients through the process of drafting and compiling fascinating content is a challenge. Most clients

Take the NEWMEDIA Marketing Challenge

Why would you want to work with anyone but the best? NEWMEDIA continues to grow and we are incredibly lucky and honored to have recently been awarded

The Importance of Content Before Design

How is content defined? How does content affect the design of a website? If you’ve ever been involved in a website design project, you’ve probably asked

Instagram, Facebook, and Snapchat: Whats the “Story?”

It seems like everywhere you look, you see a new website launching a feature similar to Snapchat’s. What’s the feature? It’s called, “Stories” and...

3 Ways to Prevent Your Website Project from Taking Too Long

The most common question we are asked after client meetings at NEWMEDIA is, “When will my site be done?” The answer to this is partially up to the